Why is web analytics important

For example: Using exclude filter to see data related to your real prospects and not office staff. A website that does not provide its visitors good user experience can not think of getting business using it. In order to improve user experience, we must understand a website audience, devices they use, the language they speak etc. Web Analytics provides this data to business through its reports and thus help them understand their audience and develop strategies to improve their user experience when they visit the website.

For example:. Technology Report: Provide data about which technology, browser and OS and network being used by a visitor. Behaviour Report: Provide data about how a visitor is engaging with the website and their behaviour on the site.

Demographic Report: Provide data to understand and better know the audience of the site. Web Analytics help in knowing ROI by tracking the performance of social media campaigns, email campaigns, ad campaigns etc.

By default, Google Analytics tracks only traffic from 3 mediums that are organic, referral and direct. In order to track the performance of traffic from other sources and mediums link tagging is used.

This help in understanding the performance of campaigns and source and mediums used for the campaigns. By using this data, we can know the ROI from campaigns and optimise them to improve it. It Helps in identifying issues like slow loading, browser or OS issues.

Metrics like bounce rates, landing page report, exit page report etc can also be used to measure the quality of pages. Google Analytics can also help in identifying new opportunities. For example: Identifying keywords for which you have a good position but poor CTR.

Using this insight, a business can improve the content for that keyword and thus improve CTR. Another important benefit of using Web Analytics is that it helps in optimising the performance of Google ads by providing the enhanced remarketing capability, import of goals, analytics remarketing audience and ecommerce transactions directly into Google Ads account.

It can also help to track the behaviour of the customer on the website after an ad click or impression in order to use these features, one must link Google Analytics with Google Ads. When it comes to providing great user experience all the pain areas of the website must be rectified and Web Analytics helps a business in identifying them.

Reports like exit page reports, site speed report, device, browser and OS report etc. Firstly you can look at the flow of your site. Where are your visitors landing, Where are they going and Where are they leaving? Once you look at these elements you are able to understand how people use your website and answer the most important question of all are those visitors getting to where you want them to be?

Are you achieving your goals? If the answers to those final questions are either no or yes but we could be doing more the flow will help you to determine where you can place Calls to Action targeting key traffic heavy pages to guide the flow towards those target pages. You can also use your analytic data to adapt to new technologies by seeing what devices your visitors are visiting your site from.

Is your site speed slower on certain browsers? The answers to those questions are available and will help you create a more successful and better web experience for your visitors.

This information looks at where your guests come from outside of your SEO, this allows you to assess your social media impact on your site as well as that of blogs and external partners who are directing visitors to your site. When you have that information you can decide to build stronger links with external partners, include call to action links on social media or measure online advertising campaigns for success in achieving your goals helping you to gauge a ROI on those campaigns.

You can also develop a content strategy based on those pages that are proving popular on your site. To see how you can create your own customized report click here. You are not limited to only using on your desktop. You can download the app on Google Play store onto your smartphone or tablet retaining all the same features. Google Analytics can easily be integrated with Google AdWords, basically aligning two tools working together providing actionable insights to help with the success of your AdWords Campaigns.

You can use Google Analytics with all your devices to easily implement data to other well known Google products as well. The site search reveals what potential customers are looking for after arriving on your website providing insights to what people are searching for on your website. This will show you areas of growth opportunity in how to access information on your site may be unclear or lacking.

This will make your website more user friendly and improve the performance of your website. Bounce Rate is the percentage of visitors who leave your website after visiting only one page. This is one of the most important metrics because this is telling you that visitors are coming to your website but are not finding what they are looking for.

A high bounce rate calls for an immediate action to identify the reason behind it so that you can reduce this rate as much as possible. The reason for a high bounce rate could be that your website is not easy to navigate or your landing typically home page is not attractive enough for them to explore your site further. With the detailed report on bounce rate, you can find ways and means to reduce the bounce rate of your website.

With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location. It also gives you a data on how the visitors were driven to your website. To learn more about audience data click here.