Why volkswagen will rule the world

We are talking millions of vehicles. Car analysts at the financial research firm Bernstein agree that European standards are not as strict as those in the US. However, the analysts said in a report that there was, therefore, "less need to cheat".

So, if other European carmakers' results are suspect, Bernstein says the "consequences are likely to be a change in the test cycle rather than legal action and fines". Certainly is. Over the past decade and more, carmakers have poured a fortune into the production of diesel vehicles - with the support of many governments - believing that they are better for the environment.

Latest scientific evidence suggests that's not the case, and there are even moves to limit diesel cars in some cities. Diesel sales were already slowing, so the VW scandal came at a bad time. VW emissions scandal hits 11m vehicles. Diesel cars: What's all the fuss about?

Image source, Getty Images. What is Volkswagen accused of? This 'defeat device' sounds like a sophisticated piece of kit. Image source, Reuters. What has been VW's response? The cars awaiting delivery each day are stored in one of two iconic story glass towers that rise above the Wolfsburg landscape. Robotic elevators pluck cars a day from their sky-high perches and present them to their waiting owners down below.

While group chief executive, Piech started the collection of luxury brands under the Volkswagen umbrella. You are commenting using your WordPress. You are commenting using your Google account. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. The following six guiding principles played an outstanding role: People first. The inner transformation of the brand, its vision and its new attitude are also visible to the outside world in the New Brand Design.

The strategic foundations of the new brand image were not developed by external agencies, but by a joint team from Volkswagen Design and Marketing under the direction of CMO Jochen Sengpiehl and Chief Designer Klaus Bischoff. The implementation took place in a record time of nine months in a powerhouse concept involving all areas of the company.

It was specially developed for this purpose. New orientation, new employees For the reorientation of the brand, especially in the direction of electromobility and digitization, the company also needs new specialists. More on the subject. Story: "We are in the first wave of transformation".

Story: "SUV offensive: How we are strengthening the core business". Story: "How we are expanding our model range". Story: "Volkswagen is becoming more connected". Story: "Electromobility: Why we are focusing on E". Story: "What we do for the climate". Media Images 5. Story "New Volkswagen — how does a global brand reinvent itself? Volkswagen unveils new brand design and logo DBAL Back to top. Subscription Services. Stay up to date and subscribe to our media information.

Products as well as Volkswagen AG distributors can be found at: www. By , the company will add at least 1, workers to its 13,member payroll, according to internal plans. That keeps Audi at a cost disadvantage. A former Audi manager warns: "Today's success is the result of Martin Winterkorn's decisions seven or eight years ago. Audi has to guard against losing its competitive edge. Where will these executives come from? Winterkorn has installed new executives at many key positions, and he has dozens more posts to fill.

Browning runs VW's U. S business. He has to retain VW's European flair, but at an even better price. He must make sure each Volkswagen Group brand has a distinctive brand image. Neumann must increase sales to 2 million units, from 1.

And former Opel boss Hans Demant is VW's senior vice president in charge of relations with international partners such as Suzuki. VW is counting on Demant to learn how Suzuki makes such a good margin on cheap, small cars. He added: "The decision-makers at VW are engineers, not finance people.

But even with talented engineers, top teams sometimes fail, which is why Winterkorn issued a warning to VW's top 2, managers in Dresden, Germany, late last year. Schneider Kunstoffwerke GmbH.