Where to get sponsors

This will limit your slides to pictures, video and the occasional graph. That's it. Remember, YOU are your best visual aid. Be yourself at your best. Not all of us are marked to be great speakers, but as communicators we all do something well. Build your presentation around your strengths and what you do best. Tap the power of team speaking. Just as everyone does something well, team speaking aggregates those talents into one fabulous presentation.

You might be the right person to kick-off the presentation, but maybe another member of your team is better suited to explain the specifics or to talk about your organization. A mix of speakers works well, shares the chore of speaking and gives listeners some much needed variety. Speaking is different from other forms of communication. That's why your speech should be balanced between new material and pre review of what you've already said. Pre review can take many forms. Channel your inner Jimmy Fallon.

They think of Conan and Jon Stewart and Oprah and other celebs. All of these stars are engaging, funny, conversational, empathetic and clever. In short, think of your presentation as a sort of a mini-talk show. You're the host. You have an audience that you need to woo, move, impress and, yes, entertain. You'll do that through laughter, compelling dialogue, technology and guests. We know you can read.

But can you speak? Good public speaking is not about reading your notes. Listeners expect eye contact, impromptu speaking and, if the setting permits, conversation. I like when speakers have notes. Now, show me that you know the difference between reading and speaking. Put a sock in it. Mark Twain said "Few sinners are saved after the first twenty-minutes of a sermon. You should do the unexpected. Then shut up and sit down. Here are a few tips on how to close the deal.

Build all your sponsorship packages a la carte. Offer to lend a hand whenever possible. Companies are busier than ever. That's why you should offer to be as helpful as possible.

Offer to have your gala chairperson call key members of the senior team with a personal invite. The best things in life are free. I use to think that it was only nonprofits that liked everything free. But for-profits love free too.

Who wouldn't take a free sponsorship? But to make it free you have to employ this little thing I call the cause marketing twist. This is when a company shares the opportunity to support your nonprofit with its employees and customers and you raise more money than you ever could from the company checkbook which is where sponsorship dollars come from.

Increase the touch points. Invite the business owner to visit your nonprofit or to attend a special event as your guest.

Have board members or existing partners call them to explain the value of partnership and how positive the experience has been for them.

I say this because I used to get so caught up in the marketing I would forget to stress the amazing work my organization was doing! Maybe this sounds like you. Get the report now! This website uses cookies to ensure you get the best experience on our website.

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Try Now. Table of Contents. How to get sponsorships using internal and external leads. How to look within your organization for opportunity and prospects - instead of blindly chasing random prospects How to identify, track and communicate with prospects by phone and email. Selling sponsorships sometimes involves public speaking or a presentation. At its core, sponsorship is an exchange of money for services.

Start By Looking Within for Sponsorships Your first step is to do an asset analysis of your organization, events and programs. These may include: A successful fundraiser e. A large donor [or membership] base.

A large, engaged following on social-media sites. A targeted group of supporters [or members] that are women, Millennials, moms, parents, men, pet owners, and so forth.

If your company is young or small, it might not have enough brand recognition or credibility to attract event sponsors. The solution? Reach to other companies in your industry and partner up to produce the event.

When potential sponsors see a more established brand attached to the event, they might have more confidence in the event. It may be better able to draw a bigger event turnout. What kinds of companies are best for a joint partnership? Otherwise, there will be a conflict of interest. If your company sells dietary supplements, for example, try partnering with an exercise equipment brand.

Take advantage of these moments by noting them in your proposal and possibly weaving it into the event. If the sponsor just released a new product, you can help them market it at your event. When you reach out to the sponsor, sell your event as an opportunity to showcase their new product and attract new customers. At the end of the day, your sponsors will have their own financial goals for your event.

And the more confident they feel about achieving them, the better. But it can be hard to prove exactly what kind of return on their investment they can look forward to. Unless, of course, you use some event data to back it up. This trick only really works if you have hosted similar events in the past. But the good news is it does work. Here are some key data points worth sharing in your pitch deck:. We could keep going but you get the idea.

Really any valuable event KPI will do! Providing this kind of proof along with documentation from your event management software will be quite influential to potential sponsors.

Event sponsorship outreach might just be an art of its own. And time is an important aspect in a few different ways. So to summarize: when you do it, how you do it, and how long you spend on each pitch will ultimately determine its likelihood for success. There are several key decision makers for event sponsorships. Basically, the best people to contact about possible event sponsorships are the ones who have the highest possible ROI on your time invested.

Less obvious job titles and people in your network will prove to be very fruitful and direct contacts for pitching. Ultimately, remember that potential sponsors are businesses — not philanthropic organizations. They want something in return for funding your event. Be confident in your approach and you just might hear back from sponsors.

Start early and be open minded. Specifically identify both your goals for the event, and the incentives and benefits for a potential sponsor. Lean on data points about the event audience to make a compelling case to a potential sponsor whose target audience aligns well with your attendees. Focus on the sponsor, not the event, in your pitch. Collect tips for your stream, YouTube channel, podcast and more with our free, sleek, personalized web pages. Post your unique, custom sponsorship opportunities and accept payment right on our platform.

Looking For Sponsor is dedicated to empowering content creators and sponsorship seekers of all kinds. Whether you're a YouTuber ready to turn your hobby into a side-hustle or a nonprofit looking for companies that sponsor events, we've got something to help you reach your goals. Sponsor a new streaming show raising awareness for endangered wilderness, wildlands, and wildlife habitats. Sponsor a rapidly growing, journalism-style YouTube channel with videos that are viewed by thousands. The following websites could be helpful for international partnerships and finding education and funding opportunities:.

Grant applications are regularly updated on the following websites:. Funds: Elizabeth Greenshields Foundation The foundation offers annual grants to young and talented artists. No deadline for application process.